Heineken Beverages asked Berge Farrell to create celebratory Limited Edition Klipdrift & Cola 440ml Cans that aligned to their through-the-line ‘Must be Klippies’ campaign. We needed to leverage their partnership with the Springboks while keeping their core corporate identity colours and logo hierarchy prominent. The cans need to feel premium and modern and unmistakably Klipdrift & Cola, while inviting every Springbok supporter into the squad.

We framed the challenge around participation: how do we make the fan part of the team the second the can is in hand? That led to the ‘fans can’ – a jersey you can drink from. The concept invites instant identification and social currency while respecting the brand’s iconic red and gold. Instead of keeping the name as Klipdrift & Cola we have used the consumer nickname of Klippies & Cola.

Why this works:

· Fan participation: the can behaves like merch – a small but potent badge of belonging.

· Integrated partnership: Springbok cues are embedded into the structure of the design. Brand primacy is protected.

· Ownable codes: red and gold remain dominant while the green band and refreshed stripes add energy.

· Retail ready: distinct at two metres and rewarding up close – easy to replicate across different communications.