Crafting Consumer Choice (Podcast)

Crafting Consumer Choice (Podcast) In a conversation on the Bringing Business to Retail podcast, John Chan from Berge Farrell APAC delved into the captivating world of packaging and its profound influence on consumer decision-making with host Selena Knight. This discussion illuminated the often overlooked yet critical aspects of packaging that shape consumer perceptions and drive […]

The New Face of Black Cat Peanut Butter

In the dynamic world of consumer goods, staying relevant is key to remain South Africa’s most loved peanut butter. For a household name like Black Cat Peanut Butter, synonymous with quality and taste, a rebrand isn’t just a cosmetic make over; it’s a strategic move to solidify its position in the hearts and minds of […]

Novel Non-Metallic Solutions

A NOVEL JOURNEY UNIFYING VISION THE JOINT VENTURE OF SAUDI ARAMCO AND BAKER HUGHES Novel Non-Metallic Solutions was born of a joint venture between two formidable companies. The first: Saudi Aramco, the largest company in Saudi Arabia’s oil industry and the third largest company in the world (by market cap) which has served as the […]

Packaging as your brands “Silent Salesman”

Join Berge Farrell APAC MD John Chan as he chats to the Bringing Business to Retail Founder Salena Knight about the power of effective packaging to influence a customer’s buying decisions. ***Berge Farrell APAC is an independent global brand design agency. With over two decades of working with CPG / FMCG brands, we have a deep […]

Guiding Bupa’s Digital Transformation

Bupa is an international healthcare company with 38 million customers and 85 000 employees worldwide, with its headquarters in London, UK. Their business focuses on health insurance, health provision (dental centers, outpatient clinics, private hospitals, GP services, digital health, health assessment services), and aged care. Moving such a big company from paper and email-based communication […]

A New Design for Carlsberg Moussy Flavoured Malt Drink

In response to an ageing pack in the market, Moussy felt the need to reinvent itself. Berge Farrell suggested the slimline can as the vehicle, much in line with other products competing in similar categories which had created modern, energetic representations of themselves. The Moussy font was sacrosanct as we felt it still had significant […]

How To Stay Relevant in a Post-Pandemic Global Economy

We have just been through a globally significant event which paid no heed to any brands regardless of size, location or industry. Now that the world is defiantly choosing to re-emerge, what has this period taught us? What global “mega-drivers” have emerged that will influence your brand and the customers that you are targeting? In […]

Berge Farrell APAC appointed as brand and packaging design partner to HubbCo

Berge Farrell Design is pleased to announce the APAC office has been appointed the brand and packaging design partner of FMCG eco-system HubbCo. HubbCo is a solution for a resource that is missing in the FMCG industry – a platform that connects both sides under a singular medium. In countless discussions with various small to […]