A New Design for Carlsberg Moussy Flavoured Malt Drink

In response to an ageing pack in the market, Moussy felt the need to reinvent itself. Berge Farrell suggested the slimline can as the vehicle, much in line with other products competing in similar categories which had created modern, energetic representations of themselves. The Moussy font was sacrosanct as we felt it still had significant […]

How To Stay Relevant in a Post-Pandemic Global Economy

We have just been through a globally significant event which paid no heed to any brands regardless of size, location or industry. Now that the world is defiantly choosing to re-emerge, what has this period taught us? What global “mega-drivers” have emerged that will influence your brand and the customers that you are targeting? In […]